Demographics and Psychographics

 1)How do media companies 'classify (groups) potential audiences for their products?  

Through Class, Race, Gender and anything that would define a persons identity

2)What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

Aspirer ,Explorer, Mainstreamer, Reformer, Resigned, Struggler, Succeeder

3) What psychographic group or groups do YOU belong in? 

Most Likely Explorer as i like to understand or look into multiple things to understand different peoples views



4) Who are the target demographics for this Heat magazine front cover and why?
Upper Middle Class White Women who are big into Celebrity drama and get captivated by seeing "stars" such as David Beckham

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? 

Mainstream or Succeeders as this typically comes of for people who are into popular Drama

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